WHO WE ARE

We design and create quality accessories that talk about our dogs’ true character, with special attention to design and detail, satisfying the coolest dog owners. For us, colour makes all the difference, it identifies and expresses a personal style on MORSO^® collars, leashes and harnesses, a very alternative way of expressing our dogs’ personality.

More than an idea, an intuition.

Our history began a few years ago, in 2014. Two of us went out, and three came back. Chico, from the first time we met. It was May, and we came across a stray puppy, just a few days’ old, crying out desperately, his whimper almost human. Instinctively we wanted to pick him up, but we weren’t able to calm him down. He cried like a hungry child, so we ran to get some milk hoping that with a full stomach it would all get better. And it did. A few cuddles and his shy complicity was all it took to make us realise that three of us would be going home together. The whole journey was one long discovery, one emotion after the other. As time passed, his character, similar to ours, came to the fore, demanding attention.

We wanted to add value to his personality, we looked for dog accessories that could bring out the best in him, but our search was quite disappointing. There were lots of functional yet anonymous products, or brightly coloured ones but poor in quality. So we were faced with a choice: quality or originality? And from here comes MORSO^®, the solution for communicating our relationship to the world, that extra bit of attention for our friend, for his health and comfort.
Why MORSO^® (which means “bite” in Italian)? Because we think that the most authentic feelings can be shown with no limits in a bite.

We don’t like to choose: we like to stand out.

For our design

That of a brand designed and produced entirely in Italy, expressing our dogs’ unique character irreverently, playfully and with personality.

For the quality, originality and selection of our materials

That’s what we demand of an accessory designed exclusively for us. Along with attention to detail, like the craft stitching and coloured graphics that allow us to stand out and express ourselves as we really want to be.

For our innovation

A unique material: satin, soft, strong and washable.

For our cutting edge

A solid, safe and easy-to-use snap hook, inspired by the world of mountaineering.

And for our lightness

Thanks to the breathable, petroleum-free MFLEX neoprene coverings, just like the best surf wetsuits.